WORKSHOP ON NEW DIRECTIONS IN RELATIONSHIP MARKETING
We are now seeking abstracts of papers for presentation at the workshop. Because "New Directions" is a fairly broad arena we would particulalrly welcome papers that look to the future in terms of how R.M. can build on the ideas and experiences of the last twenty years. We are also interested in exploring the enablers and inhibitors of successful RM strategies. Contributions from new researchers are particularly welcome.
|Event dates:||2006-11-07 – 2006-11-08|
|Deadline Call for Papers:||2006-09-01|
|Classification:||M3 - Marketing and Advertising|
Persistent link: https://www.econbiz.de/10005872834