2008-03-20–2008-03-23 - Shanghai Jiaotong University, Shanghai (China) - Korean Academy of Marketing Science; Shanghai Jiao Tong …; …
Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in The Dynamic Global World.” This theme emphasizes the need for educators and business leaders to recognize,...