This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

The ASFEE annual meeting is the occasion to gather original contributions, using experimental methods to learn about economic behavior. Controled laboratory or field experiments are welcome, as well as theoretical or methodological researches related to experimental economics.