The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This 1st Research Workshop will address: Track A: DIGITAL BUSINESS AND ANALYTICS Track B: ARTIFICIAL INTELLIGENCE Track C: CYBER SECURITY Track D: INFORMATION TECHNOLOGY

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...

For the Seventh International Conference on Tourism Management and Related Issues to be held in September 2017 in Milan we invite contributions that focus especially, but not exclusively, on tourism, travel, leisure and hospitality management, with an emphasis on: - Destination management &...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

Topics: - Designing the governance structure of the companies as the service activities increase in their importance and may take place in different business units, regions and customer industries. - Designing the governance structures and control mechanisms for service innovation. - Performance...

The course provides knowledge in: - designing theory based cross-cultural/ international studies - conducting cross-cultural research - quantitative and qualitative cross-cultural comparative methodology - doing cross-cultural collaborative research - doing research in transitional and...