EDEN Doctoral Seminar on Research Methods in Marketing and Management
The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; - testing for mediator and moderator effects; - exploratory and confirmatory factor analysis and structural equation modeling; - and hierarchical linear models and latent class analysis.
|Event dates:||2017-10-02 – 2017-10-06|
|Organizers:||European Institute for Advanced Studies in Management (EIASM)|
|Conference venue:||Brussels, Place de Brouckère 31, EIASM (2nd Floor of the Hotel Metropole)|
EDEN Manager: Ms. Nina Payen (email@example.com), Tel: +32 2 226 66 61, Fax: +32 2 512 19 29
|Classification:||M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|