2021-09-22–2021-09-24 - Kozminski University, Jagiellońska, 57, Warsaw, Poland … (Poland) - European Marketing Academy (EMAC); Kozminski …
Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...