8th International Conference "Marketing - from information to decision"
The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience. Topics: Marketing Research and Research Methodology; Consumer Behavior; Marketing Strategy; Product and Brand Management; Innovation and New Product Development; Pricing Issues; Marketing Communications, Advertising, Sales Promotion; Sales Management and Personal Selling; Retail Marketing; Channel Management and Logistics; Business-to-Business Marketing; International and Cross-Cultural Marketing; Marketing in Emerging and Transition Economies; Relationship Marketing; Services Marketing; Tourism Marketing; Marketing of Public and Non-Profit Organizations; Social Responsibility, Ethics and Consumer Protection.
|Event dates:||2015-11-06 – 2015-11-07|
|Deadline Call for Papers:||2015-09-15|
|Organizers:||Babes-Bolyai University, Faculty of Economics and Business Administration, Marketing Department|
|Conference venue:||Cluj-Napoca, Babes-Bolyai University, Faculty of Economics and Business Administration Teodor Mihali Street, No.58-60|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|