The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The conference committee welcomes contributions on a wide array of topics using a range of scholarly approaches including theoretical and empirical papers employing qualitative, quantitative and critical methods. Key Topics: - Social media in business, - Social media in education, - Social media...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing...

We invite you next year in Sibiu to discuss and emphasis how Psychology and Economics can contribute to a better science for a better life. We aspire to share with you new perspectives and experiences regarding the better future of peoples, communities, companies, and countries in a complex and...

The 2nd edition of the Workshop on “Retailer-Consumer Relationships” will be hosted by the University of Bucharest, as a part of the 6th International Conference in Economics and Administration, ICEA 2014. The purpose of this workshop is to offer a wide and interdisciplinary approach to the...

The workshop on “Retailer-Consumer Relationships” will be hosted as a part of the 5th International Conference in Economics and Administration, ICEA 2013. The workshop invites conceptual and empirical papers in the field of the relationships between retailers and consumers and all the...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...