Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...

The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historical significance of Edinburgh as the birthplace of the ‘Scottish Enlightenment’, an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific...

The Conference theme is "When you tire of marketing you tire of life". Marketing is, in the eyes of many in society, the driving force for growth and change in our world. Despite this, marketers are the first to be maligned when things seem to go wrong. Marketing is, in some quarters, almost a...

By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The research camp is a mix of plenary presentations and thematic workshops. Two sets of three parallel workshops will be organised. SESSION 1 - "Securing Data from Industry to Meet the Growing Expectation of Top-Tier Journals" by M. Ahearne - "Modeling Markets: Specification and Estimation...

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing...

We invite you next year in Sibiu to discuss and emphasis how Psychology and Economics can contribute to a better science for a better life. We aspire to share with you new perspectives and experiences regarding the better future of peoples, communities, companies, and countries in a complex and...

Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...