Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The conference will cover eGovernment applications and a showcase of best practices from Turkey and other countries in the region in addition to presentations, panels, paper discussions and working groups. Delegates are expected to contribute to the outcomes of the conference through a high...