Marketing Spring Colloquy (8th URAM Conference - 2017) - Unit of Marketing Research & Applications
Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts. We encourage a wide range of submissions, including, but not limited to: Advertising; Brands and Brand Equity; Competition; Consumer Behavior; Customer Relationships and Experiences; Distribution Channels/Retailing; Global Marketing; Innovation; Pricing and Promotions: Product and Service Management; Research Methods and Tools; Role of Marketing/Market Orientation; Sales; Social Networks; Marketing Communications; Marketing Decision Support; Markets and Marketing Strategy.
|Event dates:||2017-05-05 – 2017-05-06|
|Organizer:||Unit of Marketing Research & Applications (URAM), Faculty of Economic Sciences and Management of Tunis (FSEGT),University of Tunis El Manar, Tunisia|
|Classification:||M3 - Marketing and Advertising|
|Language:||Arabic ; English ; French|
|Event type:||Konferenzen, Tagungen; Conferences|
Persistent link: https://www.econbiz.de/10011576187