The workshop invites both theoretical and empirical contributions in either International Strategy or Cross-Cultural Management. We are particularly interested in papers that may help us to enhance the dialogue between these two related, yet distinct subject areas. The workshop is organised on...

The main objective of this international conference is to drive forward the research on mass customization and to close the gap between theory and practice. Researchers and practitioners working in this field are invited to submit their papers in which they present original works and new...

Topics: Bewertung und Management von Intangible Assets:Methoden und Erfahrungen Wissen und Property Rights Beziehungen und Netzwerke Reputation und Marken Mitarbeiter und Strukturen