Summary: The main objective of this international conference is to drive forward the research on mass customization and to close the gap between theory and practice. Researchers and practitioners working in this field are invited to submit their papers in which they present original works and new advances in mass customization. This can refer to theoretical concepts, information and managerial tools as well as best practices for supporting a successful implementation of mass customization. Ongoing or completed researches as well as papers with a main focus on practice and case studies are welcome.

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