Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

Main Topics: - Expanding access to finance to small businesses and households - The way forward for Tawarruq (monetisation) transactions - Sukuk: equity or debt instruments? - Investment accounts versus deposit accounts - Derivatives, yet again - Interbank money market operations - Issues on...