As with any ACR conference, the Latin American conference will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on consumer behavior. In addition, a theme for this conference has been established to encourage some attendees to focus on a set of issues...

We hope to create a conference together that will be rich in rewards both professionally and socially. We hope the conference will strengthen the ties between researchers who work within the field of consumption. We want to set the scene for a conference that makes use of the full potential of...