The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective.

This high-profile conference concentrates on delivering fresh insight and key strategies that will enable you to achieve sustainable growth and deliver agile support to customers across global markets. In three consecutive days, you’ll join over 150 service professionals from across Europe and...

ECKM 2009 provides an opportunity for academics and practitioners from Europe and elsewhere who are involved in the study; management, development and implementation of knowledge management initiatives to come together and exchange ideas.

The symposium aims to bring together Economists, Psychologists, Marketing researchers and others who work on Behavioral Decision Making, either in individual or interdependent settings.

Main Topics: - Behavioral Law & economics: the state of the art and recent developments; - Experimental economics and incomplete contracts; - Bounded rationality, modularity and organization design, - Behavioral and experimental game theory: trust, social norms and institutions; - Law &...

Theoretical and empirical papers on productivity, production and efficiency measurement in industrial engineering, economics, operations research, management science, or related fields are invited. The conference covers new contributions in micro and macroeconomics, including theory of...

The subject of the conference is "Fashions: Business Practices in Historical Perspective."

The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories: A. Organizing for product development B. Knowledge and IT resources in PD C. Product development strategy and performance D. Leadership and creativity in PD E....

The European Conference on Intellectual Capital (ECIC) invites researchers, practitioners and academics to present their research findings, work in progress, case studies and conceptual advances in the field of intellectual capital (IC) measurement and management.

The aim of this workshop is to provide a forum for researchers interested in all aspects of interpretive consumer research to discuss the ongoing cross-paradigm movements, analyse current developments and review the possibilities for integration and differentiation of theoretical assumptions and...