5TH WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH
The aim of this workshop is to provide a forum for researchers interested in all aspects of interpretive consumer research to discuss the ongoing cross-paradigm movements, analyse current developments and review the possibilities for integration and differentiation of theoretical assumptions and identification of the limitations of the approaches. We invite papers addressing the following themes: • Methods and practices in interpretive consumer research and interpretive marketing research • Critical reviews of theory and practice • Retrospects and prospects in interpretive consumer research • Regional approaches (Baltic, Celtic, Latin, Nordic, etc.) are welcome.
|Event dates:||2009-04-02 – 2009-04-03|
|Deadline Call for Papers:||2008-11-15|
|Organizers:||European Institute for Advanced Studies Management EIASM Bocconi University, Italy|
|Conference venue:||Milan, Bocconi University|
|Classification:||D1 - Household Behavior and Family Economics ; M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|