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EFMA Conference "Loyalty, customer retention and communication" - European Financial Management & Marketing Association

2011-11-03–2011-11-04 - Paris, Hotel Lutetia (France) - European Financial Management & Marketing Association EFMA

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

Persistent link: https://www.econbiz.de/10009249124

39th EFMA Congress "New retail banking multichannel models" - European Financial Management & Marketing Association

2011-10-13–2011-10-14 - Paris, Paris Marriott Rive Gauche Hotel & Conference Center (France) - European Financial Management & Marketing Association EFMA

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Persistent link: https://www.econbiz.de/10009249121

2011 Customer Insights Conference

2011-05-13–2011-05-14 - New Haven, CT, General Motors Room, campus of the Yale … (USA) - Center for Customer Insights, Yale School of Management

The conference includes 7 sessions: 1. Understanding Customer Choices 2. Marketplace Impact 3. New Product Innovations 4. Maximizing Brand Performance 5. Competitive Marketing Strategies 6. Social Media 7. Social Media and Insights II

Persistent link: https://www.econbiz.de/10009005081

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)