Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...

The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historical significance of Edinburgh as the birthplace of the ‘Scottish Enlightenment’, an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific...

Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

The conference will cover a broad range of themes related to empirical aspects of business cycles - in particular novel methodologies for dating business cycles and their effects on the economy. Topics of the conference include but are not limited to: - Dating Business Cycles, - Empirical...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...

The purpose of the IRFMP is to promote the discussion of innovative research on theoretical and empirical macroeconomic issues with relevance for monetary policy. Topics: - factors accounting for very low global real interest rates; - whether central banks have adequate scope to ease policy in a...

The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...