20th Academy of Marketing Science World Marketing Congress "Marketing Transformation - Marketing Practice in an Ever Changing World"
The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly colleagues to ponder the need and drivers of transformation in our field. Further, we invite colleagues to submit their theoretical work, research results and suggestions for special sessions across the range of themes which our discipline is concerned with, as reflected in the many topics spanning the WMC tracks.
|Event dates:||2017-06-27 – 2017-07-01|
|Deadline Call for Papers:||2016-10-01|
|Organizers:||Academy of Marketing Science AMS University of Canterbury, Christchurch, New Zealand|
|Conference venue:||Christchurch, University of Canterbury campus|
Conference Program Co-Chairs: Paul W. Ballantine (firstname.lastname@example.org), Lucie K. Ozanne (email@example.com)
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|