Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The theme of this conference is "The Impact of Oil Price Changes on the Economic Growth and Development in the MENA Countries". Topics: - What is the impact of oil shocks on economic growth in the MENA region? - Is the impact of oil price on economic development symmetric or asymmetric? - How...