Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The Topics of interest include but are not limited to: 1. Global economic development strategy 2. Issues on the current crisis. Challenges and threats. 3. Models of good governance. Impact on regional/national welfare 4. Models of economic policies and their impact on regional/national economic...

The Topics of interest include but are not limited to: 1. Global economic development strategy 2. Issues on the current crisis. Challenges and threats. 3. Models of good governance. Impact on regional/national welfare 4. Models of economic policies and their impact on regional/national economic...