Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

2 October 2008, Pre-conference - DIJ Forum:The Silver Market Phenomenon: A German-Japanese Perspective This first-ever global forum unlocks the secrets of the silver market phenomenon and focuses on innovation, product and service development, technology management, marketing and business models...