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The conference theme of 2015 is: "The Next 10 Years: Trends in Neuromarketing, Neuroeconomics, Neurofinance, and Related Disciplines" Manuscripts should combine concepts from neuroscience and/or psychology with problems in economics, marketing, business, management, or finance.
Persistent link: https://www.econbiz.de/10010397080
The Department of Marketing has chosen “The Six Senses – The Essentials of Marketing” as motto for the conference in 2010. Marketing starts and ends with the senses. Customers express their, identity, feelings, thoughts and motivations influenced by current and previous sensory experiences...
Persistent link: https://www.econbiz.de/10005876747
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...
Persistent link: https://www.econbiz.de/10005876746
The conference goals are to further debate, stimulate new research, and contribute to theory and practice on critical issues of gender, marketing and consumer behavior. Innovative perspectives, methods and topics are encouraged. Suggested subject areas include, but are not limited to: - Gender...
Persistent link: https://www.econbiz.de/10005872180
The 2006 Workshop will follow a format similar to the first workshop with significant time devoted to discussion and small group interaction. The workshop will be led by distinguished researchers presenting their relevant research. Participants will have the opportunity to interact with these...
Persistent link: https://www.econbiz.de/10005872179
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