8th ACR Conference on Gender, Marketing, and Consumer Behavior

The conference goals are to further debate, stimulate new research, and contribute to theory and practice on critical issues of gender, marketing and consumer behavior. Innovative perspectives, methods and topics are encouraged. Suggested subject areas include, but are not limited to: - Gender and Identity - Gender and Consumption Rituals - Gender and Consumer Cognition - Gender, Retailing and Shopping Behaviour - Gender Symbolism in Consumption - Gender in Sales Management - Masculinities and Consumption - Gender and Consumer Lifestyles - Gender and Marketing Strategy - Gendered Body in the Marketplace - Sexuality, Gender and Consumption - Gender Theory - Gender Issues and Cyberspace - Gay, Bisexual, and Queer Issues - Commodification of Men and Women - Gender and Material Culture - Gender and Marketing Communications - Feminist Analyses of Consumer Culture - Sociocultural Dimensions of Gendered Consumer Behavior - Gendered Identities and Socially Marginalized Consumers - Men’s Studies Perspectives on Consumption - Gender and Ethics in Marketing and Consumption - Cross-Cultural Comparative Studies & Historical Studies - Inter-Disciplinary Studies of Gender and Consumption