Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

Under the theme of "Engaging With Our Future", ANZMAC 2013 will feature conceptual and/or empirical works that advance and challenge marketing theory and practice.

The 2013 ANZMAC Doctoral Colloquium is open to enrolled doctoral students who are at any stage of their doctoral training. Entry will be competitive as the colloquium will be limited to 48 student participants. Doctoral students will submit and present some aspect of their doctoral work and...

The International Conference on Marketing and Business Strategy (ICOMBS) in this third year has been dwelling on issues concerning Marketing and Business Strategies. By inviting research papers and Case studies on topics related to the two broad areas (Marketing and Strategy) ICOMBS has become...

Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing...

STRATEGY SUB-THEMES: • The new functional order (Changing dynamics of each functional area and how competencies can be built in each of the functional areas) • Managing growth while building business competency • Tomorrow’s essential business competencies • Business competency and...