Workshop on Marketing Analytics for Research and Development
Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing activities to name a few. Topics: Need for Marketing Analytics, DataCleansing, Data Purification, Handling Missing Values and Data Coding, Analysis of Variance (ANOVA), Basic Regression Analysis, Advanced Topics in Regression, Factor Analysis and Confirmatory Factor Analysis (CFA).
|Event dates:||2010-08-13 – 2010-08-14|
Dr. Subhadip Roy (email@example.com) Dr. Saptarshi Purkayastha (firstname.lastname@example.org)
|Classification:||M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|