Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances...

The theme of this conference is, quite simply, Marketing Fields Forever. Given that the conference is set in the metropolis of Liverpool, a place where cash registers still ring to the sound of the Merseybeat, it seems quite appropriate that as proud marketers we should shamelessly continue the...

The AM 2010 Conference Committee invites submission of competitive papers, working papers and posters for the 2010 Conference. All papers and proposals should attempt to link to the overall theme of Transformational Marketing although generic marketing submissions will also be accepted.

The Academy of Marketing conference will take place from Tuesday 8th July to Thursday 10th July, with the Doctoral Colloquium running from Monday 7th to Tuesday 8th July. The theme for the 2008 conference is ‘Reflective Marketing in a Material World’ The 2008 AM Conference invites scholars...