The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

Le thème retenu pour l'édition 2016 est "Coopération et Marketing".

On the 12 and 13 December 2011, Governments and traders from all over the world, will come together to review the progress made on the Trade Facilitation agenda and to explore the way ahead. They will develop a joint vision and framework to guide the future of Single Windows and their support to...

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

This international forum will certainly be a privileged moment to recognize the increasing importance of the social and solidarity economy in the development strategies of countries in the South and in the North. The creation of public policy in favour of its development has accelerated in Latin...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

The symposium’s key topics: - Financial and monetary reforms for sustainable development: Global and regional initiatives What are the global and regional initiatives needed to avert new crises and make trade and finance work for full and productive employment, reduce inequalities and promote...