Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

Topic highlights of our 2012 conference include: - Response of the post financial crisis to monetary policy - Policies to rebalance global growth and increase global demand - The future of offshore RMB centres - Tools to hedge inflation and maximise long term returns - Pros and cons of...

More than ever before, the present economic and environmental conditions have prompted businesses and institutions to promote a sustainable and balanced economic development. Sustainability and inclusive growth considerations have assumed even greater significance due to the need to balance...

This 2-day conference will call together top level Academic Administrators, Government Officials, Branding & Marketing professionals and IT Solutions Experts and provide them with the opportunity to identify latest strategies, methods, techniques and technologies to strengthen their marketing...

In line with the conference theme, we invite researchers and practitioners from every functional domain to present their research on the following issues of service innovation: 1. Develop and design innovative services and service solutions 2. Value co-creation in service environments 3....

This conference showcases a myriad of case studies that includes the Media, IT, Telecommunications, Entertainment, Resorts and Hotels, FMCG, Food & Beverages, Airline, Gaming and Automobile industries on how you can leverage on the experiential economy, and convert consumers into brand...

Hosted by Central Banking Publications, National Asset Liability Management addresses challenges faced by a broad spectrum of state-owned funds, including central bank reserves, social security funds, state pension funds, sovereign wealth funds and stabilisation funds. Leading industry...

The conference is about enhancing customer experience strategies that lead to customer retention, and/or acquisition and maximisation. Think about the technical (and fluffy) things these big companies do to ensure the quality of the customer experience is consistently high. [gemäß den...