Topics: Marketing pioneers; Histories of the development and evolution of the marketing discipline; Varieties of marketing cultures and histories; Writing the past: constructing histories in/for marketing; Exploring the historical role of relationships and networks in marketing; Historical...

Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

Conference Theme: “Migration and International Business: Theory and Practice” Topical tracks: - Conference Theme Track: Migration and International Business: Theory and Practice; - The Internationalization Process and International Entrepreneurship; - Managing the Value Chain; - International...

ESOBE stands for European Seminar on Bayesian Econometrics. This series of seminars was launched in 2010 with the first meeting in Rotterdam. In recent decades Bayesian econometrics has expanded enormously in areas such as optimal processing of information from different sources, efficient...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...

Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling...

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...

The papers may cover any topic within the field of marketing.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).