45th Academy of Marketing Science Annual Conference 2017
Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.
|Event dates:||2017-05-24 – 2017-05-27|
|Deadline Call for Papers:||2016-11-11|
|Organizers:||Academy of Marketing Science AMS|
|Conference venue:||Coronado, Coronado Island, CA, Hotel del Coronado, 1500 Orange Avenue|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|