The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Should the COVID-related situation evolve before December 2020, we intend to maintain this workshop (at the same dates); however, we might reconsider the format of the event (face to face format, blended or virtual)” Topics: - Professions, professionalization and creative occupations: emerging...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Topics: - The impact of the financial crisis on arts organizations; - Human resource management in a new institutional context: threats, fears and opportunities; - Managing the heritage chain from archaeological discovery to museum access; - National variations and commonalities in managing arts...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

This 7th EDEN seminar is going to introduce SNA theory, methods and techniques for doctoral students who aim collecting, analyzing and visualizing network data for their research in diverse organizational settings and application areas. SNA and visualization software such as Ucinet and Netdraw...

The course provides knowledge in: - designing theory based cross-cultural/ international studies - conducting cross-cultural research - quantitative and qualitative cross-cultural comparative methodology - doing cross-cultural collaborative research - doing research in transitional and...