Topics: - Creativity in New Product Development - Design’s Role in Innovation and New Product Development - Emerging and Early Research (Young Scholars Track) - Engineering Issues in Innovation and New Product Development - Innovation and New Product Development in Family Firms - Innovation by...

Digital transformation is no longer an option for banks that want to succeed and grow, and they cannot afford to wait while others move forward. It is now a vital requirement and has already been embraced by many other industries. If banks fall behind, they risk losing their competitive edge -...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Topics: - Reward in its context - Motivation and engagement in organizations - Reward systems

The focus of the congress will be on five key issues around transformation: - What the new retail banking model needs to look like? - How will banks become more customer centric and develop superior customer experience management skills to match other industries? - How will banks successfully...