44th Efma Congress "Banking Transformation" - European Financial Management & Marketing Association
Digital transformation is no longer an option for banks that want to succeed and grow, and they cannot afford to wait while others move forward. It is now a vital requirement and has already been embraced by many other industries. If banks fall behind, they risk losing their competitive edge - and their customers. New players are already entering the market. However, digitisation also poses challenges. Banks are hampered by legacy systems, regulation and a traditional mindset. They need to become truly customer-centric organisations and building ecosystems that will enable them to develop business models that will keep up with the ever changing customer needs. Very few are currently succeeding, so how can these barriers be overcome? This year’s Congress will focus on the issues and some possible solutions and will be also featured with a session with the top awarded Fintechs from the global Efma Fintech Awards.
|Event dates:||2016-10-27 – 2016-10-28|
|Organizers:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Barcelona, Princesa Sofia Grand Hotel, Plaza Pius XII, 4|
|Classification:||G2 - Financial Institutions and Services|
|Event type:||Konferenzen, Tagungen; Conferences|