Topics: Marketing pioneers; Histories of the development and evolution of the marketing discipline; Varieties of marketing cultures and histories; Writing the past: constructing histories in/for marketing; Exploring the historical role of relationships and networks in marketing; Historical...

Conference Theme: “Migration and International Business: Theory and Practice” Topical tracks: - Conference Theme Track: Migration and International Business: Theory and Practice; - The Internationalization Process and International Entrepreneurship; - Managing the Value Chain; - International...

ESOBE stands for European Seminar on Bayesian Econometrics. This series of seminars was launched in 2010 with the first meeting in Rotterdam. In recent decades Bayesian econometrics has expanded enormously in areas such as optimal processing of information from different sources, efficient...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...

Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling...

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...

Topics: - Institutions and Global Economic Governance - Global Connectivity, Knowledge Clusters, & Entrepreneurship - Innovation in Education, Human Capital & Advancement of Skills - Emerging Markets, Global Connectivity & Competitive Strategy - Management Practices, OB & HRM in a Global...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

Marketing practices help create and deliver value-packed and meaningful customer experiences that last on as memories. The marketing scholars of AMS undertake cutting edge research that helps in understanding and providing guidance into creating such experiences. Previous conferences presented...