Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

The 16th International Conference of the SGBED invites conceptual and empirical research papers, case studies and applications, and panel proposals on, but not limited to the following topics: - Looking Southwards: Multilateralism, Trade Agreements & Conflicts - Emerging Markets, Competitiveness...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Key Topics: - Social media in business - Social media in education - Social media in the present knowledge economy - The networked citizen - Monitoring and evaluating social media - Security of social media

Ever since the internet invaded our lives, doomsayers have predicted the death of print media. However, print continues to survive the onslaught of the internet, despite all odds. In recent times the emergence of social media and its potential to engage in one-to-one communication is redefining...

The papers may cover any topic within the field of marketing.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).

Proposals may cover any topic within the field of marketing.

This industrial organization academic meeting is embedded into our long-time LCBR European Marketing Conference. We invite economics researchers classified as “L” according to the JEL classification to add a new and important dimension to our longstanding marketing conference.

Topics of interest for submission include various subthemes, but are not limited to the confrence aims at providing an opportunity for exchange of ideas and dissemination of knowledge among Scholars for Sustainable Development. Contributions are invited from prospective authors from related...