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Sixth International Conference on Higher Education Marketing (ICHEM 2011) "Globalization and Higher Education Marketing"

2011-04-18–2011-04-20 - New Cairo, AUC New Cairo Campus (Egypt) - American University of Cairo AUC

Papers and presentations are specifically invited in the following tracks: 1. Marketing research and planning 2. Branding and higher education 3. Student recruitment 4. Customer satisfaction in higher education 5. Market segmentation 6. The impact of globalization in higher education 7....

Persistent link: https://www.econbiz.de/10008785078

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)