The conference will present a broad selection of papers primarily focussed on the development of business-to-business relationshops and networks in Asia. On this occasion, the theme is Developing Networks in International Marketing and Purchasing.

The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...

In recent years, major changes have taken place in the retail banking sector. The customer relationship has once more come to the forefront in terms of priorities. Issues such as customer retention, customer loyalty and communication are more important than ever for building future success. This...

Das Themenspektrum der Vorträge reicht vom Viralen Marketing und den so genannten "Shit Storms" in den sozialen Onlinemedien über Markenpositionierung und Marktforschungstrends bis zur international ausdifferenzierten Retail-Strategie. Parallel stattfindende Workshops mit verschiedenen...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial...

Preliminary Programme/ Topics addressed in the seminar are: - Roles of third variables: mediation, moderation, suppression, etc. - Hierarchical linear models - Latent class analysis - Principal components and exploratory factor analysis - Confirmatory factor analysis - Measurement analysis -...

The Campus Symposium is an international business conference which has taken place on the campus of the BiTS private university in Iserlohn since 2005 with great success. This event is organized entirely by the BiTS students. The aim and main focus of the Campus Symposium is to generate...

Der WHU-Campus for Marketing findet 2012 unter dem Leitthema "Marketing im Aufbruch" statt. Die Referenten werden im Rahmen von Vorträgen und einer Podiumsdiskussion zu dem Thema Stellung nehmen und zu einer gemeinsamen Diskussion anregen. Die Konferenz bietet eine exklusive Plattform für den...

The Centre for the History of Retailing and Distribution invites conference proposals that explore retailing and / or distribution from a historical perspective. Papers focusing on all historical periods or geographical areas and based on any methodological and disciplinary perspective are welcome.