Архетипический маркетинг как методология и методика исследования Интернета : психология восприятия контента

The paper presents relevant psychological theory to study practices of consumption of Internet content. These theories help to define different user groups, different ways of information'consumption and perception, the strategy of behavior on the Internet, to establish a link between online behavior and mentality.

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Year of publication:	2016
Authors:	Sosnovskaya, Anna

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Sosnovskaya, Anna (2016): Архетипический маркетинг как методология и методика исследования Интернета : психология восприятия контента. Published in: Век информации No. 1 (2016): pp. 102-109.
Classification:	D8 - Information and Uncertainty ; D83 - Search, Learning, Information and Knowledge
Source:	BASE

Persistent link: https://www.econbiz.de/10015254429