Информационное поле Омского региона сегодня

Article on the reform of the modern media market in the Russian Federation on the example of the Omsk region. Using the methodology of general systems theory, the author analyzes the processes, patterns, and problems inherent in this market, and proposes a methodology for monitoring on the media market.

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Alternative title:	Information field of Omsk Region today
Year of publication:	1997
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	general systems theory \| systems approach \| the social system \| social communication \| marketing research \| case studies \| promotion \| content analysis \| mass-media \| social and economic reform

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	M38 - Government Policy and Regulation ; Z13 - Social Norms and Social Capital ; z18
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011111162