Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.

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Alternative title:	Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME.
Year of publication:	2008-11-10
Authors:	Sidorchuk, Roman
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Количественные методы маркетинга \| формирование ассортимента \| расчетные методы маркетинга \| аналитические инструменты маркетинга \| линейное программирование \| предпочтения потребителей \| модель потребителей \| ABC анализ \| Метод Дибба Симпкина \| математические модели маркетинга \| оптимальная производственная программа \| MS Office Excel \| поиск решения \| математическое программирование \| модель товара \| мультиатрибутивный товар \| детерминирующие атрибуты товара \| промышленный ассортимент \| промышленный ассортимент продукции \| Quantitative methods of marketing \| assortment formation \| calculation methods of marketing \| analytical instruments of marketing \| linear programming \| preferences of consumers \| model of consumers \| ABC analysis \| Methods the product assortment analysis \| The \| the optimum production program \| decision search \| mathematical programming \| mathematical model in marketing \| linear programming determines \| goods model \| the multiattributive goods \| determining attributes of the goods \| industrial assortment

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Notes:	Published in Маркетинг в России и за рубежом (Marketing in Russia and abroad) 2009.1(2009): pp. 72-81
Classification:	L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; O25 - Industrial Policy ; O24 - Trade Policy; Factor Movement Policy; Foreign Exchange Policy ; L10 - Market Structure, Firm Strategy, and Market Performance. General ; O21 - Planning Models; Planning Policy ; L00 - Industrial Organization. General ; L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices ; M31 - Marketing ; L23 - Organization of Production ; E23 - Production ; L26 - Entrepreneurship ; M30 - Marketing and Advertising. General ; D24 - Production; Capital and Total Factor Productivity; Capacity
Source:	RePEc - Research Papers in Economics

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