ОЦІНКА ВПЛИВУ ПАРАМЕТРІВ АВТОТРАНСПОРТНОЇ ПОСЛУГИ НА ЗАДОВОЛЕНІСТЬ СПОЖИВАЧІВ

The possibility of enterprises to receive a profit in the modern competitive environment determines, in the first place, by its ability to work with consumers. But it is not enough for motor transport enterprises to identify the consumers’ needs correctly for achieving success, it is necessary to realize them in the characteristics of the proposed services. Therefore the problem of identification the motor transport services’ optimal parameters is actual. The model of estimation the influence of motor transport service’s factors to the level of consumers’ satisfaction, using the planning experiment method, has been proposed in the article.