Социальный капитал и организационная культура – потенциал для модернизации сельского хозяйства: практика изучения, предложения

Abstract. Social capital and organizational behavior of the population are considered as important factors determining the socio-economic dynamics of agriculture. Assessment of the relationship of organizational behavior and culture, the situation in a particular society, country, region by typology G. Hofstede is the basis to judge the state of social capital, as it is crucial for economic and political transformation, which is implemented in the process of reforming society, purposeful changes in the institutional and, as a rule, the modernization of the technological environment or technological environment. These two types of reforms are interrelated: - if the institutional environment is well developed and successfully maintains market relations (property rights, competition, protection of contracts), then technological modernization goes smoothly, an intensive flow of innovations is formed, the economy is growing. There is a link between the dynamics of fundamental values and quantitative indicators of socio-economic development of society. In the proposed work, specific studies of the agricultural economy of the region, the influence of social capital, cultural parameters on the modernization processes in the industry. Proposals are made for the creation of social capital, modernization, institutional development.