Стратегии Выхода Организации На Зарубежный Рынок (Company's Foreign Market Entry Strategy)

The article consecrated to working out company's foreign market entry strategy because of its rapidly changing conditions. Those conditions enforce companies to develop strategies of “long-term survival” which will let them to keep pace with alterations around. System approach in the study of management of company's entry processes to foreign market will let us to consider the system as subsystem's subtotal with individual structure and specific intrasystem communication

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Year of publication:	2013
Authors:	Францева-Костенко, Елена
Publisher:	[2013]: [S.l.] : SSRN
Subject:	Internationaler Markteintritt \| International market entry \| Multinationales Unternehmen \| Transnational corporation