ФОРМУВАННЯ ІМІДЖУ ДОРОЖНЬОГО ПІДПРИЄМСТВА

It is suggested to examine the road enterprise image as a purposefully created positive appearance of the enterprise, that represents the proof of the sustainable impression of customers, partners, employees and other targeted groups on the enterprise activity, its building and service quality, its reputation and prestige within the road industry.

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Year of publication:	2012
Authors:	KORKUSHKO N.
Published in:	Экономика транспортного комплекса. - CyberLeninka. - 2012, 3, p. 94-94
Publisher:	CyberLeninka Харьковский национальный автомобильно-дорожный университет
Subject:	ДОРОЖНі ПіДПРИєМСТВА \| ОСНОВОПОЛОЖНі іМіДЖЕВі ХАРАКТЕРИСТИКИ \| іМіДЖ

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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