Функционализация анализа рынка в маркетинге

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

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Alternative title:	Functionalization Research in Marketing
Year of publication:	2011
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing \| market segmentation \| marketing functions \| consumer demand \| marketing mix \| marketing research \| the economic crisis \| the sales structure

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	D81 - Criteria for Decision-Making under Risk and Uncertainty ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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