Функционализация анализа рынка в маркетинге

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

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Year of publication:	2011
Authors:	Kaluzhsky, Mikhail

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Kaluzhsky, Mikhail (2011): Функционализация анализа рынка в маркетинге. Published in: Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143.
Classification:	D81 - Criteria for Decision-Making under Risk and Uncertainty ; M31 - Marketing
Source:	BASE

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