プレイス・アタッチメント概念による地域ブランド・マネジメントの可能性 ⑵ -「小樽」：観光マーケティングにおける地域ブランド価値の役割- = The Possibility of Place Attachment for Place-Brand-Management ⑵ : The Role of Regional Brand on Tourism Marketing in Otaru
| Year of publication: |
2013
|
|---|---|
| Authors: | Nishimoto, Akihiro |
| Published in: |
商学討究 (Shogaku Tokyu). - Department of Economics. - Vol. 63.2013, 4, p. 65-82
|
| Publisher: |
Department of Economics |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010964025