消費者の価格プロモーション反応への影響を考慮した広告効果測定モデルの構築
| Year of publication: |
1999-06
|
|---|---|
| Authors: | Okuse, Yoshiyuki |
| Institutions: | Department of Economics, Otaru University of Commerce |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Discussion paper series (1999), 53: 1-13 13 pages |
| Source: |
Persistent link: https://www.econbiz.de/10010965508